Imfihlo Yokwenza Ukupakishwa Kobuhle Kukhanye Ngokwemvelo
Embonini yobuhle, imininingwane ibaluleke kakhulu - ikakhulukazi izitsha zokupakisha eziphethe ubuhle be-lip gloss. Njengomkhiqizi ochwepheshe wamashubhu epulasitiki okuhlobisa, sikholelwa ngokuqinile ukuthi ishubhu le-lip gloss aligcini nje ngokuba ngumthwali womkhiqizo kodwa futhi liyisandiso sobuntu bomkhiqizo. "Liyi-"beauty friend" eletha izimanga kubasebenzisi.
1. Lapho Umklamo Uhlangana Nokwakheka: Intuthuko ekabili ekubukekeni nasekusebenzisekeni
Amashubhu ethu acwebezelayo ezindebe aklanywe ngokuqonda okujulile "kobuhle bokuthwala": ububanzi beshubhu elincane bungafakwa kalula esikhwameni esincane esiphathwayo, futhi kwenza ukusetshenziswa kube lula kakhudlwana. Umzimba weshubhu elicwebezelayo eli-matte, imiphetho ecwebezelayo yensimbi ekhazimulayo, kanye nenhlanganisela yemibala egqamile nehlanganisiwe, yonke imininingwane ihumusha umuzwa "wokunethezeka okulula". Okubaluleke kakhulu, inqubo yokuvala iqinisekisa "ukungabi khona kokuvuza nhlobo" - isivalo sebhodlela esijikelezayo sifanelana kahle neshubhu, esingagcini nje ngokuhlukanisa umoya ukuze sigcine i-paste isha kodwa futhi sigwema ihlazo lokuthi zonke izimonyo ezisesikhwameni zithinteke. Kusukela kwisitayela se-ins esincane kuya kwisitayela sokunethezeka esiphezulu, ithimba lethu lokuklama lizohambisana nomkhiqizo ukuze licwenge yonke imigqa, liqinisekise ukuthi ukupakishwa kubamba iso lapho libonakala okokuqala eshalofini.
2. Ifilosofi Yokuqinisekisa Izinto Ezisetshenziswayo: Ukulawula Okuqinile Kusukela Ezintweni Ezingasetshenzisiwe Kuya Kokuhlangenwe Nakho
Ikhethwe ezintweni zokusetshenziswa zepulasitiki eziphezulu zama-molecule zokudla, i-lip gloss tube "ilula kodwa ayintanti" uma ibanjwe ngesandla, futhi izici zayo ezingagugi futhi ezingashaqeki zingamelana "nokuguguleka nokwephuka" kwansuku zonke. Uzothola ukuthi ngisho nangemva kokusetshenziswa isikhathi eside, ngeke kube khona imihuzuko noma ukuba mhlophe. Umzimba wepayipi onombala okhanyayo uhlala ucacile njengokusha. Iphuzu elibaluleke kakhulu iphuzu lokuphepha: Yonke imikhiqizo ochungechungeni idlulile isitifiketi esijwayelekile sokupakisha izimonyo se-EU futhi ayinazo izinto eziyingozi njenge-BPA. Ngisho noma i-lip gloss inamathela odongeni lwangaphakathi lwe-tube ngezikhathi ezithile, asikho isidingo sokukhathazeka ngezingozi zempilo. Umsindo oqinile "wokuchofoza" lapho ukhulula isivalo sebhodlela kanye nomklamo oqondile wokulawula ivolumu endaweni yokunamathisela - le "mininingwane engabonakali" iyisihluthulelo sokuthuthukisa ulwazi lomsebenzisi.
3. Ulimi Lomkhiqizo Olwenziwe Ngokwezifiso: Vumela Wonke Umbhobho "Axoxe Indaba"
Sikholelwa ngokuqinile ukuthi ukupakisha "kuwubuso besibili" bomkhiqizo. Kusukela ekwenzeni ngokwezifiso okuyisisekelo kobubanzi nobude bepayipi kuya ekuthuthukisweni kokudala kokuqoshwa kwegolide lelogo, imiphumela ekhethekile yokunyathelisa i-UV, kanye nokuthungwa okuthintekayo, sisebenzisa ubuchwepheshe "ukufeza" imibono yomkhiqizo - isibonelo, ukuklama amapayipi amnyama apholile anokuvulwa nokuvalwa okunamandla kwemikhiqizo yesimanje, ukudala amapayipi anobungani nemvelo anokuthungwa kwemicu yotshani kakolweni yemikhiqizo yemvelo, ngisho nokukwazi ukukhiqiza ukugqoka okuthambile okuzwakala njengosilika. Ubuchwepheshe bokunyathelisa bedijithali obuthuthukisiwe bufinyelela izinga lokukhiqiza iphethini elingu-99%, ngokushintsha kombala we-gradient okungokwemvelo njenge-watercolor smudge. Ngisho neziqubulo zomkhiqizo ezincane zingavezwa ngokucacile, okwenza ithubhu ngayinye ye-lip gloss ibe ikhadi lebhizinisi lomkhiqizo ohambayo.
4. Ubuhle Obuqhubekayo: Lapho Ukuvikelwa Kwemvelo kuba yinto entsha evelele ekupakisheni
Namuhla, njengoba "ubuhle obuluhlaza" buqala ukuba yinto evamile, sethule isixazululo se-lip gloss tube esenziwe ngepulasitiki ephinde isetshenziswe. Umzimba we-tube owenziwe nge-PCR recycled plastic unokwakheka okufanayo nezinto ezingabonakali, kodwa unganciphisa ukukhishwa kwekhabhoni ngo-30%. Ezinye izitayela nazo zifinyelele "ekusetshenzisweni kabusha kwepayipi okugcwele", kusukela emzimbeni wepayipi kuya epulakini yangaphakathi, konke kungangena emjikelezweni wokusetshenziswa kabusha. Sizosiza imikhiqizo ekumaka amalebula okuvikela imvelo emaphaketheni ayo, sivumele abathengi ukuthi bazizwe ngokucacile ukuthi "ubuhle abuwudeleli uMhlaba". Lesi futhi yisizathu esibalulekile sokuthi kungani imikhiqizo eminingi yobuhle e-Europe naseMelika ikhetha ukubambisana nathi.
Kungani izinkampani zobuhle zonke zikhetha amashubhu ethu okucwebezela izindebe? Kusukela emidwebweni yokudala kuya emikhiqizweni yokukhiqiza ngobuningi, silandelela ubuso nobuso kuyo yonke inqubo, ngakho akudingeki ukhathazeke ngokuthi imibono yakho izophazamiseka uma isetshenziswa Iqoqo ngalinye lezimpahla lidlula ezinqubweni ezinhlanu zokuhlolwa kwekhwalithi, futhi izinga lokuvuza lilawulwa ngaphansi kuka-0.1% Isekela ukusampula kweqembu elincane kanye nokukhiqizwa kwesilingo, okuvumela izinkampani ezisafufusa ukuthi zenze amaphutha ngentengo ephansi Sinikeza ukwelulekwa kokuhambisana nemakethe yomhlaba wonke, okukusiza uqinisekise konke kusukela ekuqinisekisweni kwezinto kuya kumalebula okupakisha
Chofoza ukuze Xhumana nathi futhi ukhulume ngalokho okulindelwe ekupakisheni - ingabe ufuna isitayela esidumile "esingathatha izithombe ezinhle" noma umugqa osezingeni eliphezulu ophishekela umuzwa wokugcina? Siyaqiniseka ukuthi singakusiza ukuvula izinhliziyo zabathengi. "Masenze izinto ezincane kakhulu".