Chinsinsi Chopangira Ma Paketi Okongola Kuwala Mwachilengedwe

Mu makampani okongoletsa, zinthu zofunika kwambiri ndi zofunika kwambiri - makamaka zotengera zosungiramo zinthu zomwe zimakhala ndi mawonekedwe okongola a lip gloss. Monga wopanga waluso wopanga machubu apulasitiki okongoletsa, timakhulupirira mwamphamvu kuti chubu chokongoletsa milomo sichimangonyamula malonda okha komanso chimawonjezera umunthu wa kampaniyi. Ndi "bwenzi lokongola" lomwe limabweretsa zodabwitsa kwa ogwiritsa ntchito.

1. Pamene Kapangidwe Kakumana ndi Kapangidwe: Kupita patsogolo kwa mawonekedwe ndi magwiridwe antchito awiri

Machubu athu opaka milomo apangidwa ndi kumvetsetsa kwakukulu kwa "kukongola konyamula": m'mimba mwake wa chubu choonda amatha kuikidwa mosavuta m'thumba laling'ono lonyamulika, ndipo zimapangitsa kuti kugwiritsa ntchito kukhale kosavuta. Thupi la chubu lopanda matte lozizira, m'mphepete mwake mwachitsulo chowala, komanso kuphatikiza kwamitundu yosiyanasiyana, tsatanetsatane uliwonse umatanthauzira kumverera kwa "ulemu wopepuka". Chofunika kwambiri, njira yotsekera imatsimikizira kuti "palibe kutuluka konse" - chivundikiro cha botolo chozungulira chikugwirizana bwino ndi chubucho, chomwe sichimangopatula mpweya kuti phala likhale latsopano komanso chimapewa manyazi a zodzoladzola zonse zomwe zili m'thumba kuti zikhudzidwe. Kuyambira kalembedwe ka minimalist mpaka kalembedwe kapamwamba kwambiri, gulu lathu lopanga lidzatsagana ndi mtunduwo kuti usinthe mzere uliwonse, kuonetsetsa kuti ma CDwo akukopa chidwi poyamba kuwona pashelefu.

2. Filosofi ya Chitsimikizo mu Zipangizo: Kulamulira Kolimba Kuyambira pa Zipangizo Zopangira Mpaka pa Zomwe Zikuchitika

Chosankhidwa kuchokera ku zipangizo zopangira pulasitiki zapamwamba kwambiri, chubu chowala cha milomo ndi "chopepuka koma chosayandama" chikagwidwa m'manja, ndipo mawonekedwe ake osatha kutha komanso osagwedezeka amatha kupirira "kutha ndi kung'ambika" tsiku ndi tsiku. Mudzapeza kuti ngakhale mutagwiritsa ntchito kwa nthawi yayitali, sipadzakhala mikwingwirima kapena kuyera. Thupi la chitoliro chowala limakhalabe lowonekera bwino ngati latsopano. Mfundo yofunika kwambiri ndi mfundo yachitetezo: Zogulitsa zonse zomwe zili mu mndandandawu zadutsa satifiketi yokhazikika ya EU ndipo zilibe zinthu zovulaza monga BPA. Ngakhale kuti milomo nthawi zina imamatira kukhoma lamkati la chubu, palibe chifukwa chodera nkhawa za zoopsa paumoyo. Phokoso lolimba la "click" mukatsegula chivundikiro cha botolo ndi kapangidwe kolondola kowongolera voliyumu pamalo otulutsira phala - "tsatanetsatane wosawoneka" uwu ndiye chinsinsi chowonjezera zomwe ogwiritsa ntchito akukumana nazo.

3. Chilankhulo Chopangidwa ndi Mtundu: Chitoliro Chilichonse "Chifotokoze Nkhani"

Timakhulupirira mwamphamvu kuti ma CD ndi "nkhope yachiwiri" ya mtundu. Kuyambira kusintha kwakukulu kwa mainchesi ndi kutalika kwa chitoliro mpaka kupanga mapangidwe a golide a logo, zotsatira zapadera zosindikizira za UV, ndi mawonekedwe ogwirira, timagwiritsa ntchito ukadaulo kuti "tikwaniritse" malingaliro a mtundu - mwachitsanzo, kupanga mapaipi akuda ozizira okhala ndi kutsegula ndi kutseka kwa maginito kwa mitundu yotchuka, kupanga mapaipi ochezeka ndi chilengedwe okhala ndi mawonekedwe a ulusi wa udzu wa tirigu wa mitundu yachilengedwe, komanso kukhala ndi kuthekera kopanga chophimba chofewa chogwira chomwe chimamveka ngati silika. Ukadaulo wapamwamba wosindikiza wa digito umakwaniritsa kuchuluka kwa mapangidwe obwerezabwereza a 99%, ndi kusintha kwamitundu yowala ngati madzi. Ngakhale mawu ang'onoang'ono a mtunduwo amatha kuwonetsedwa bwino, zomwe zimapangitsa chubu chilichonse chowala milomo kukhala khadi la bizinesi loyenda.

4. Kukongola Kosatha: Pamene Kuteteza Zachilengedwe kukukhala chinthu chatsopano chomwe chikufunika kwambiri pakulongedza

Masiku ano, pamene "kukongola kobiriwira" kukukhala chizolowezi, tayambitsa njira yothetsera milomo yowala yopangidwa ndi pulasitiki yobwezerezedwanso. Thupi la chubu lopangidwa ndi pulasitiki yobwezerezedwanso ya PCR lili ndi kapangidwe kofanana ndi zinthu zomwe sizinali zamoyo, koma limatha kuchepetsa mpweya woipa wa carbon ndi 30%. Mitundu ina yapezanso "kubwezerezedwanso kwathunthu kwa chitoliro", kuyambira pa chitoliro mpaka pulagi yamkati, zonse zitha kulowa munthawi yobwezerezedwanso. Tithandiza makampani kulemba zilembo zoteteza chilengedwe pamapaketi awo, kulola ogula kumva bwino kuti "kukongola sikuwononga Dziko Lapansi". Ichi ndi chifukwa chofunikira chomwe makampani ambiri okongola ku Europe ndi America amasankha kugwirizana nafe.

N’chifukwa chiyani makampani okongola onse akusankha machubu athu opaka milomo? Kuyambira zojambula zopanga mpaka zinthu zopangidwa ndi anthu ambiri, timatsatira mfundo zathu nthawi yonseyi, kuti musadandaule kuti malingaliro anu sakuyenda bwino akagwiritsidwa ntchito. Gulu lililonse la katundu limadutsa njira zisanu zowunikira khalidwe, ndipo kuchuluka kwa kutayikira kwa madzi kumayendetsedwa pansi pa 0.1% Kumathandizira kupanga zitsanzo zazing'ono komanso kuyesa, zomwe zimathandiza makampani atsopano kupanga zolakwika pamtengo wotsika Timapereka upangiri wotsatira malamulo a msika wapadziko lonse, kukuthandizani kutsimikizira chilichonse kuyambira kutsimikizira zinthu mpaka zilembo zolongedza

Dinani kuti Lumikizanani nafe ndipo kambiranani za zomwe mukuyembekezera pa phukusi - kodi mukufuna kalembedwe kodziwika bwino komwe kangathe "kujambula zithunzi zabwino" kapena mzere wapamwamba womwe umafuna kumveka bwino? Tili ndi chidaliro kuti tingakuthandizeni kutsegula mitima ya ogula. Tiyeni "tichite zinthu zazing'ono kwambiri".