When it comes to marketing beauty products, cosmetic tubes and bottles are among the most powerful tools available. From sleek and modern to a custom-designed look that boasts your brand and catches the eye on store shelves, these containers have the power to draw shoppers in and keep them coming back for more. Here we’re taking a look at the ins and outs of cosmetic tubes and bottles and why they’re so effective in marketing beauty products.
When deciding between cosmetic tubes and bottles, you’ll want to look at cost, ease of use, plastic and item life. Tubes are typically less expensive than bottles, but both generally offer great product visibility. Tubes often come in simple squeezable plastic, while bottles may offer materials like glass or acrylic in a range of sizes and shapes. Depending on the product, whether it’s a cream, gel or a liquid, a particular type of tube or bottle may be a better choice. Tubes are often used for products like serums and gels, which don’t flow as easily when released from a traditional bottle.
Bottles and tubes also play a significant role in how you market your brand. It might sound silly at first, but their design can reflect the image of your brand and how it’s perceived. A simple tube can be customized with the addition of your logo, while bottles come in a range of sizes and shapes and can be made of a variety of materials, like glass or acrylic.
When it comes to keeping your product formulation safe and stable, airless use is a must. With airless dispensing, a product is pushed out of the container via an airtight seal, ensuring freshness, product preservation and prolonged shelf life. Tubes and bottles with airless systems also perform better with less product waste, making them a great choice for product formulators.
When it comes to marketing beauty products, cosmetic tubes and bottles offer a range of options that give your brand a competitive edge. From sleek modern designs to airless delivery systems, these containers have the power to catch the eye and draw shoppers in. With their range of sizes, shapes and materials, they can be adapted to fit any product and aesthetic, giving your product a custom look that won’t be found anywhere else. With the right combination of container and formulation, your product will be highly desirable and sure to stand out on store shelves.
Post time: Jun-16-2023